Culture

Culture

Corporate Culture

Brand Connotation

Stick to the strategy of “Innovation driven and Eco-friendly development”, to be the industry practitioner, promotor and leader of high quality development in an eco-friendly manner
  • Innovation Driven
    On the basis of further consolidation of its leading position in China's phosphate and compound fertilizer industry, Yonfer will focus on comprehensive utilization of phosphate rock and its auxiliary resources and steadily extend its business towards fine chemicals.
  • Eco-friendly Development
    In an aim to become a modern company with more competitive advantages, more innovative effects, more respect by the society and more pride by its employees.
  • Logo Connotation
    The color of the logo is mainly fresh and elegant green, representing Yonfer's commitment to green development and willingness to protect clean water and green mountain. The shape is similar to a Rubik's cube, implying Yonfer's constant innovative development, and a future of boundless possibilities. Meanwhile, it is embroidered with the letters "Y" and "F", initials of "Yang Feng" in Chinese. The shape is also similar to a shield, representing Yonfer's strict focus on the three red lines of safety, environment and quality, so as to provide better guarantee for food security and social development. As the ancient Chinese believed, the sky is round and earth is square, symbolizing the vigorous nature, and happiness for good harvests, which is in coherence with our mission "Benefit the society based on phosphorus, nurture the agriculture around the world."

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