From March 17 to 19, Yonfer, a leading phosphate and compound fertilizer enterprise in China, made a strong showing at the 26th China International Agrochemical & Crop Protection Exhibition (CAC) in Shanghai. Under the theme "Driven by Innovation, Serving Global Agriculture," the company spotlighted its latest achievements in new-generation fertilizer R&D and green agricultural technologies. The exhibition also served as a vital platform for strengthening ties with international partners, highlighting Yonfer's commitment to global food security and sustainable farming.

Yonfer's booth

During the event, Ms. Xu Xiaojun, Deputy Secretary-General of China Phosphate & Compound Fertilizer Industry Association (CPFIA), visited Yonfer's booth and commended the company's focus on innovation and service enhancement. Supported by the association's leadership and industry peers, the Yonfer booth became a vibrant hub for international exchange.

Xu Xiaojun (left), visiting Yonfer's booth

A specialized team, bringing together expertise from Yonfer's New Fertilizer and Green Agriculture Research Institute, Fengyingxingye Agricultural Means of Products Co., Ltd., Marketing & Promotion Department, International Business Division, and Southeast Asia Sales Division, engaged warmly with visitors from across the globe. Notably, Yonfer's strategic partner German COMPO Expert sent a delegation from its headquarters and Malaysian regional office to discuss further technological collaboration and market development.

A delegation from COMPO Expert visited the booth

Distributors and partners from Singapore, Thailand, Vietnam, and other Southeast Asian countries also visited, showing keen interest in Yonfer's innovation capacity, product quality, service systems, and brand strength.

Zhang Jingtao (third from left), engaged in discussion with Singapore's AgroTech company delegation

In focused discussions, Dr. Wu Liang, Director of New Fertilizer and Green Agriculture Research Institute, presented Yonfer's strategies for advancing fertilizer innovation and promoting green agriculture, highlighting breakthroughs in efficiency-enhanced and specialty fertilizers. Wu Qingsong, General Manager of Fengyingxingye Agricultural Means of Products Co., Ltd. and the Southeast Asia Sales Division, elaborated on Yonfer's global expansion strategy, underscoring the company's commitment to international markets.

A delegation from Thailand DTWP Company visited the booth

Zhang Jingtao, Head of the International Business Division and Deputy Manager of the Southeast Asia Sales Division, introduced Yonfer's unique "One - Half of Marketing" thoery—first coined by the company's Chairman—which holds that selling fertilizer to farmers is only half the job; the other half is providing professional technical services to help them apply it scientifically and increase yields. This farmer-first principle lies at the heart of Yonfer's mission. Zhang further explained the company's "Three Duals and Four Pillars " strategic framework. Focusing on Southeast Asia, he outlined brand-building initiatives, distribution strategies, and a partnership-based approach to customer and farmer engagement. He reaffirmed Yonfer's commitment to deepening long-term, win-win cooperation with its Southeast Asian partners.

The exchanges were marked by enthusiasm and mutual respect. Customers responded positively to Yonfer's forward-thinking strategies, strong R&D capacity, reliable product quality, and collaborative spirit. Many were particularly impressed by the company's model of integrating product sales with agronomic support. One visitor from Thailand commented, "Yonfer doesn't just offer great products—it delivers complete solutions. This 'product plus service' approach is exactly what Southeast Asian agriculture needs as it transforms and modernizes." After the meetings, partners happily posed for photos at the Yonfer booth, capturing the spirit of collaboration.

General Manager of Vietnam Vinh Thanh Company (left) visited the booth

The successful engagements at CAC not only strengthened Yonfer's existing partnerships in Southeast Asia but also opened doors to new opportunities, further enhancing the brand's visibility and reputation in the region. Moving forward, Yonfer will continue to drive innovation, uphold quality, and work hand-in-hand with global partners to advance green agriculture and contribute to world food security.